Here's the link: G/localization: When Global Information and Local Interaction Collide. And here are some snippets to entice you to follow it:
On culture:
When mass media began, people assumed that we would all converge upon one global culture. While the media has had an effect, complete homogenization has not occurred. And it will not. While some values spread and are adopted en-masse, cultures form within the mass culture to differentiate smaller groups of people. Style-driven subcultures are the most visible form of this, but it occurs in companies and in other social gatherings.
Techies will like her take on "embedded observers":
While the creators have visions of what they think would be cool, they do not construct unmovable roadmaps well into the future. They are constantly reacting to what's going on, adding new features as needed. The code on these sites changes constantly, not just once a quarter. The designers try out features and watch how they get used. If no one is interested, that's fine - they'll just make something new. They are all deeply in touch with what people are actually doing, why and how it manifests itself on the site.
On online communities:
Digital community participants sometimes find that they "accidentally" meet someone. People collide on Flickr because they took similar photos; the find wonderful blogs through search. These ad-hoc interactions typically occur because people are producing material that can be stumbled across, either through search or browsing. They may not intend for the material to be consumed beyond the intended audience, but they also don't see a reason to prevent it. In essence, they are inviting moments of synchronicity. And synchronicity is energizing.
Website for Peter Blood & Annie Patterson, musicians most well known for their insanely-popular songbook Rise Up Singing. They sell books and tapes on the site (e-commerce handled ably and simply by Paypal) and they also have lots of high-quality content including a lot of hard-to-find Pete Seeger CDs. Movable Type is used as a content management system (CMS).
