Tract Association of FriendsThe Tract Association is venerable Quaker publisher dating back to the early part of the Nineteenth Century. They had a website but wanted a new one built with a content management system that would allow for easier editing. The new site is built in WordPress. Befitting the organization's ethos, the site is relatively plain but there's a lot going on underneath the surface.

Many people use the site to print out copies of the tracts. There's a special print stylesheet--created by the template designer and customized by me--that means print-outs of these pages will be very clean and uncluttered, perfect for personal photocopying. Many of the tracts are also available as PDFs through Scribd and there's a interface in the WordPress dashboard to allow embedding of these in the sidebar.

March 15, 2011. View Comments

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Discover Thyself featuring the Discern-o-Matic QuizDiscover Thyself is a "discernment" site for Quaker teens. Sponsored by Earlham College, it features resources, videos and the all-new "Discer-o-Matic Quiz."

The design is all original. We went through six rounds of the concept design mockups made up on Adobe Fireworks. Because the site is built on WordPress used as a CMS, Earlham College staff was able to add and arrange content even before the design coding began. The site uses the excellent Thematic theme, a blank template that allows for quite sophisticated designs using Action Hooks and complete CSS markup.

The most exciting element of the site is the "Discern-o-Matic" quiz, which takes users through a series of questions. At the end the questions are reorganized and presented to the user to help them understand what it is they want to do. The quiz is powered using the open-source LimeSurvey. Results are outputted via a custom PHP script that polls the LimeSurvey database and outputs in a nicely-worded and formatted WordPress results page. The templates for Lime Survey were altered to mimick the look of the rest of the site; the average user won't notice the pass-off from WordPress to Lime Survey and back to WordPress.

In hopes the quiz might go viral, individual results are saved on a unique URL. Users are invited to share their results page via Facebook.

Visit Site: http://www.discoverthyself.org

One of the big bits of tech news yesterday was a leaked slide showing that Yahoo was closing down Del.icio.us, the social bookmarking system that helped define. Yahoo must not do Twitter because it took them till today to finally respond. They now say that Del.icio.us doesn't fit their strategy and that they will be selling it.

Do we care? Should we care? When it started in 2003, Del.icio.us was something innovative and quirky. It helped teach us that our online behavior didn't need to be secret and locked away on our hard drives but could be shared. Indicating that you thought a website was worthy of a bookmark could be a recommendation to friends. Even people bookmarking a site was an indication of it's real world value. For us techies, Del.icio.us opened our eyes up to a world where everything could be an RSS feed and in 2006 I jiggered the social aspects to create a human-powered editorial aggregator QuakerQuaker.org.

When Yahoo bought it we were all a bit nervous but it seemed like a good move. Yahoo could bring server resources and a userbase and take Del.icio.us to the next level. When corporate decided to rename it Delicious.com, it stripped the quirkiness but perhaps signaled a willingness to take this more into the masses.

Diigo Import
Screenshot of my revived
Diigo account, showing
Delicious imports.

Alas, it didn't turn out that way. Delicious settled in and stopped innovating. Eventually the founder left Yahoo. Things got so bad that it seemed exciting when it essentially got a design make-over a few years ago. Competing services sprang up but none were different enough to make many of change our habits.

So yesterday's news is perhaps a good thing. I've been looking at those other services. Diigo.com looks really fabulous. I tried it when it launched in 2006 but wrote it off at the time as a Delicious clone with high ambitions. But they've been working hard. They're onto version five now and they've been adding the kind of cool features that an independent Delicious might have pursued.

For example, you can add a note to a webpage that you're bookmarking and then send a special URL with the site and note. They make it really easy to Twitter this. Last night I bookmarked and tweeted about an online radio service I've been using:

Listening to a lot of Radio Paradise lately. Good background work music, interesting selections: diigo.com/0e8gw

That Diigo link will take you to Radio Paradise's homepage with the note I added. That's really useful.

Diigo just a few moments ago put out a Transition to Diigo FAQ. Exporting from Delicious is really easy and importing it to Diigo is easy too--though not instant, it was about twelve hours. I'm confident enough about Diigo that I've upgraded to the $40/year Premium account--partly chipping in since I imagine they're being hit with lots of new accounts today.

December 17, 2010. View Comments

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Catherine Lockwood, MFTCatherine Lockwood is a therapist in the Los Angeles area who had built a site in the since-discontinued Google Page Creator service. It had a nice design but she could never get her domain pointing to it and she was frustrated that Google had closed the service. She wrote me saying "I would like to have a website address that WORKS. I have never been able to give anyone my address because apparently the address is not connected to my website. So instead I have to tell people to google me!"

We rebuilt Catherine's site using the ever-trusty WordPress. The colors and content were brought over into a fairly standard design. And now Catherine can print CatherineLockwoodMFT.com on her business cards!

December 15, 2010. View Comments

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DiMeo Blueberry FarmsThe DiMeo family owns and operates several of the largest blueberry farms in the world, right here in the "blueberry capital of the world": Hammonton, New Jersey. They have an existing website that is hand-edited. We created a second site using WordPress. On launch it has much of the same content as the other site, but arranged into posts and categorized and tagged for search engine visibility. It also highlights the DiMeo Blueberry Farms' Facebook, Twitter and Youtube outlets. I'll be interested to see how it gets picked up by search engines and how visitors start to use it


See also:
DiMeo Blueberry Farms on Merchant Circle, Youtube, Facebook and Twitter.
Over the last year or so I've been asked to do an increasing amount of Facebook consulting. Most weeks I get a couple of emails asking for help and asking how this sort of consulting works so I thought I'd explain my experience.

First off: Facebook is not all that hard. Putting a great-looking Facebook page up to support your group, cause or school doesn't require any programming. But it can be confusing, partly because Facebook is always in-process. They keep adapting it and tweaking it. If you bought a book on Facebook campaigning a year ago, it would already be out of date.

My first job is to ask a few good questions about what you want to do on Facebook and then set up the beginnings of a site. I spend too much of my time already on Facebook but I also keep up with a lot of Facebook blogs and have recent copies of such wonderful tomes as "Facebook Marketing for Dummies." In most cases my job is to recommend a Facebook strategy based on best practices and then to start up a Facebook Page for you. There are certain flourishes I can give, such as picking a good icon or making a customized tab for first-time visitors. But the real value of Facebook is clients sharing information directly with their audience so my most important work is getting you excited about doing it yourself. I'm really just a cheerleader for you.

I typically spend anywhere from two to eight hours helping a client put together a Facebook page. If it looks like a project on the small end of the scale, I just charge the expected amount upfront. I do keep track of my time: if we go over a little bit, I let it slide; if we still have a bit of a balance then I'm there for ongoing questions. Facebook consulting is not the core of my business but it can be a nice break from a big six-month development project and it's helps with the cashflow. I'm also a naturally curious fellow so I like learning a little bit about the kinds of things.

April 13, 2010. View Comments

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ReconRabbiReconRabbi is a social network for rabbis associated with the Reconstructionist Rabbinical College. It is designed to provide ongoing education and networking for far-flung alumni.

It's a highly customized, member-only site built on the Ning platform. The typical Ning features are here: video, podcasts and member profiles. Expanded areas include extensive training material for members. We recorded and I edited a series of eight screencasts of approximately five minutes each for their Help section using Screenflow for Mac; topics include signing up, adding discussions, using the customized training material.

Member-only Site: http://www.reconrabbi.net/.

Bradley Winkler LLC Home RemodelingIn early December 2009, I got a call from a prospective client who wanted me to build a website for her husband's home improvement business. The catch? She wanted it to be a surprise Christmas present! She started collecting pictures from his clients and I went to work with a simple but expandable WordPress site. Reports are that Brad was thrilled!

See it live: http://www.bradleywinkler.com/

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