SEO optimization and marketing is very misunderstood, with search engine rankings and placement considered only after design is set. See Martin’s SEO blog for tips and tools for natural search and a holistic approach to website publicity.
Two essential blogs come from Google Webmasters Central and Search Engine Watch. Useful resources for keyword research include Google Adwords and Overture’s Selector Tool.
Categories:Design Firefox Google Media Movable Type RSS SEO Web 2.0 |
Latest in SEO:Techcrunch: Is Keyword Search About To Hit Its Breaking Point?My answer: no. But some argue that " keyword search is already delivering diminishing returns...As the Web swells with more and more data, the predominant way of sifting through all of that data?keyword search?will one day break down." Kaushik on getting people excited about web analyticsHiPPO?s might not listen to you. Marketers will be full of themselves. You can tell them all you want that dancing monkeys on the home page don?t work. But give them that same feedback from [customer surveys] and bam the dancing monkeys are gone! SEO for Firefox ExtensionProvides inline Google PageRank, Compete data, Del.icio.us links and more. Google's tips for making information universally accessibleYou can think of the Google crawler as the world's most influential blind user. The content that matters most to the Googlebot is the content that matters most to the blind user: good, quality text. Avinish K on measuring blog successThe old school model of content creation, content consumption and content distribution does not apply to blogs.... I started with setting the context about why blogs are different and why they present a unique measurement challenge. Avinash Kaushik on what makes for a good web analyst hire"You actually 'get' the web. I mean in your blood you are a web being, you marvel at its beauty, you use it, you love it, you ?get? it (very critical if you are ever to be able to ?get? your website visitors and make sense of all the clicks you ha Experiment or Go HomeOn using analytics to effectively market and design a site. Bounce Rate: Sexiest Web Metric Ever?Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts. Tips on Social Activism Blogging"Smart keyword selection is an essential part of activism. These seemingly disparate worlds of online marketing and promoting your social cause are directly related because search, specifically Google, is becoming the new arbitrator of who finds what... b Search Engine Optimization (SEO) Guide For Beginners"but I can give some [insight] into what I personally have experienced when it comes to developing websites. SEO is something any developer should be thinking about before they even make a website..." Clickz on the long tail of local search"Hundreds, if not thousands, of directories and regional, niche, and vertical sites focus on local and relevant data. These Web sites focus on data relevant to searches that are even more granular than Zip Code level, so they appear on the first page of l RankPage: That Trailing Slash DOES MatterI have been all bitter and twisted the past few weeks about Google putting some of my pages into the supplemental index. And not just my rubbish pages, some of my best content has gone supplemental.... It's the trailing slash on my URLs, or lack thereof. |
