Journalists & Artists Design/Tech

A number of my clients are professional journalists or artists looking to showcase new work. Many others are serious independent bloggers who want to take that next step with a professionally-designed site.

Metropolis - Philadelphia News and Journalism

Metropolis is a "news, analysis and commentary" site from veteran Philadelphia reporter Tom Ferrick (Wikipedia). An alum of The Philadelphia Inquirer, Tom's spent the last half-dozen years talking to everyone who will listen about the future of print and Philly news. He's done talking and is showing what can be done on a budget budget. From "This is Metropolis," the lead article:

Local newspapers, TV and radio stations are retreating from in-depth coverage of regional news either due to economic or audience considerations.

The retreat has been gradual, but no one expects it to stop. The company that owns the region's largest newspapers - the Inquirer and Daily News - is in bankruptcy. The size of the editorial staffs at the papers continues to shrink. The prognosis for metro dailies here and elsewhere is not good. The journalism practiced by these papers is still robust, but the economic model that has sustained it is eroding. If these traditional sources of news falter or fail what will take their place?

The site was built in Movable Type. The most prominent feature is the slideshow display of featured articles. Tom has seen a similar effect on another journalism site and a search found the "Sliding Horizontal Banner Rotator" at Active Den, a great site to purchase pre-built Flash files. Movable Type entries are outfitted with custom fields to enter images and links. Movable Type then creates a custom XML file for the "Main Stories" feed, which is then picked up and displayed by the Flash banner. In addition, the site uses Google Adsense to provide income.

Visit: Philadelphia Metropolis

Facebook Branding: Slim GoodbodyPopular children's entertainer/educator Slim Goodbody is one busy guy: most weekdays of the school year find him spreading the message of good health in his trademark body suit ("When a Body needs somebody there's nobody like Goodbody!").

He's been doing this work for decades now and has a vast storehouse of videos, products and fans. Slim came to me to build a branded Facebook presence.

A typical workload for a Facebook branding project is:
  • Set up the Page;
  • Coordinate with the client for a good profile graphic;
  • Adding a number of photos and videos;
  • Help set up a posting strategy;
  • Provide phone support to answer questions on best practices;
  • Give feedback on campaign (like Facebook's "Insights" stats)
For Slim, we decided to rely on Facebook's native apps as much as possible. This became especially important when Facebook shifted it's feed layout (yet again) to focus less on user streams and more on an algorithmically-determined best posts. The more integrated your site is with Facebook, the better chance your pieces will have of showing up on Fan's user streams.

We used Facebook Markup Language (FBML) to create custom Page tabs for integration with his existing online store and listing of tour dates. We would have liked to use FB's Events application but it doesn't allow for the volume of tour dates necessary to cover a busy entertainer like Slim Goodbody!

See it live: www.facebook.com/slimgoodbody
Elisabeth Olver ArtistElisabeth is a painter and artist who specializes in original acrylic paintings and giclee prints of nature and South Jersey beach scenes. Her existing site was attractive, but it didn't have online ordering and she wasn't able to update it herself.

We put together a features list and then went through a round of concept screenshots which I built in Adobe Fireworks and Photoshop (you can see our work here!). Design in hand, I built a customized Movable Type site. A specialized template allows her to enter information about the each piece: medium, theme, price and the URL to it's image (most of which are hosted on Flickr). Movable Type pulls these together into various category and individual art pages, with automatically-generated Paypal "Buy" buttons for available pieces. We stressed search-engine visibility so there are many categories and they all cross-link with each painting.

Visit: Elisabeth Olver
Mindful WalkerNew York City Journalist Susan DeMark looks for the stories behind the architecture, buildings, history, and nature of NYC and beyond. She and a graphic designer put together the look of the site and I performed the CSS magic to translate their vision into a WordPress blog.

Visit: Mindful Walker

Talk to the FutureThese 'public conversations with today's boldest voices' are the brainchild of San Francisco, California-based activist journalist Anne-christine d'Adesky. She's traveling the world interviewing policy makers and on-the-ground organizers on issues of global health and AIDS. The site uses Google Video and Movable Type to create an online video magazine.

Visit: Talktothefuture.org and Acdadesky.org
AmyOutlaw.orgThis is a fairly standard Movable Type blog for a Friend (Quaker) based in the West-Philly neighborhood of Philadelphia, PA. The most unusual element is that the client wanted two separate blogs: one meant for daily posts and the other for more weekly posts (it's all set up in MT via categories). This also shows the use of Slidoo for a photo banner head. The pictures are all pulled from a particular set of her Flickr account. Visit site.
Nick Watts is a piano instructor in the Oaklyn/Collingswood area of Camden County, South Jersey and wanted to advertise his services online. Be sure to check out the Entertainment page for music samples. I used Box.net to allow Nick to upload his own songs any times he wants!

Visit Site: Nick Watts Piano.

Steady Footsteps

Blog by an American couple living in Vietnam and advocating for greater motorbike safety. The technical aspects are pretty straight-forward but the neat part about it was watching the client learn about blogging and online photo sharing as we worked on the site: I introduced her to Flicrk, Picasa and Gmail! She took to it like a fish to water and the site is full of great photos taken by her husband David. Read more about their work doing physical therapy in Vietnam and their posts about life in Da Nang.
. Technology: Movable Type, Flickr. Visit Site.

Professional journalist James Maguire came to me with an existing site built in Movable Type. I'll redesigned the navigation, creating customized sidebars that changed according to the category. He's done great stuff with his site and it's well worth looking through. Favorites of mine: his video appearances on talk shows and his 100 Books Worth Reading list.

Visit: James Maguire Online.
Quakersong.orgWebsite for Peter Blood & Annie Patterson, musicians most well known for their insanely-popular songbook Rise Up Singing. They sell books and tapes on the site (e-commerce handled ably and simply by Paypal) and they also have lots of high-quality content including a lot of hard-to-find Pete Seeger CDs. Movable Type is used as a content management system (CMS).

Technologies: Movable Type, Paypal. Visit Site.

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