Drupal Web Design

Many Friends will know me from my active involvement in the Quaker world. I've been dubbed the "Quaker Blogfather" for my Quaker Ranter (site) blog and my work in pulling together QuakerQuaker (site), an online magazine and blogging community with over five hundred members and 10,000 visitors a month. I am also a frequent Quaker workshop leader and published writer.

I started building websites in 1995 with an award-winning Nonviolence.org hub site and was a social media pioneer when I redesigned its homepage to a blog format three years later. Before going independent as MartinKelley.com in 2006, I served on the staff of Friends General Conference (site) for eight years, where I worked in the FGC Quaker bookstore and built the Quakerfinder, FGC Gathering and youth ministry sites. I also worked for Friends Journal (site) for two years, putting select articles from their Quaker magazine online every month. Since then I've been privileged to work with Quaker organizations such as Friends World Committee for Consultation (site), Friends Council on Education (site) and Haverford Friends Meeting (site). I've done some exciting media work with the Philadelphia Penn Charter School (site) and built personal sites for well known Friends. I bring our testimony of integrity to every business transaction and when I address topics such as search engine optimization or pricing philosophy, I try to do so from a Friends perspective.

Web Design Specialties:

This Quaker meeting sits along Philadelphia's Main Line suburbs and is making special efforts at outreach. They wanted a design refresh that would allow the heads of committees direct access to their section of the websites. With multiple log-ins and high content needs, we went with the Drupal content management system, which has become the CMS of choice for many non-profits.

The design is built from scratch with obvious nods to the Facebook look-and-feel: we wanted something that would seem both familiar and fresh to the young professional crowd that is this meeting's most obvious target audience.

Visit: Haverfordfriendsmeeting.org

Web 2.0 tools have changed the boundary lines between techies and program staff in many nonprofits over the past few years. At least, they should have, though I know of various organizations that haven't made the conceptual leap to the new roles.

OLD SCHOOL: Webmaster

Let me explain by talking about my own changing work role. Even a few years ago, I was a paid staff webmaster. You could divide my work into two large categories. The first was techie: I managed server accounts, set up required databases, designed sites. I got into the HTML code, the PHP, the Javascript, CSS, etc.

The other was content: when program-oriented staff had new material they wanted on the website they would email it to me or walk it over. I would put in my work queue, where it might sit for weeks if it wasn't an organizational priority. When it came time to add the material I would boot up Dreamweaver, a relatively expensive program that was only accessible from my laptop and I would put the material onto the website. Needless to say, with a process like this some parts of the website never got very much attention.

At some point I start sneaking in a content management system for frequently-changed pages. This seemed very hackish and not good at first but over time I realized it greatly speeded up my turn-around time for basic text content. But the organizations I worked for still relied on the old model, where staff give the webmaster content to put up.

NEW SCHOOL: Web Developer

Nowadays I'm a web developer, a freelancer with an ever changing list of clients. I typically spend about a month putting together a site based on a content management (like this) or automatic feed system (like I did for Philadelphia's William Penn Charter School). I do a certain amount of training and while I might add a little content for testing purposes, I step back at the end of the process to let the client put the material up themselves. I'm available for questions but I'm surprised about how rarely I'm called.

Here's two examples. Steadyfootsteps is a blog by an American physical therapist in Vietnam. When we started, she didn't even have a digital camera! I gave her advice on cameras, started her on a Flickr account, set up a fairly generic Movable Type blog with some custom design elements and answered all the questions she had along the way. She went to town. She's put tons of pictures and embedded Youtube videos right in posts. Here's a non-techie who has contributed a lot to the web's content!

Penn Charter is a school that was already on Flickr and Youtube but wanted to display the content on their website in an attractive way. I pulled together all the magic of feeds and javascripts to have a media page that showcases the newest material.

They're very different sites, but in neither instance does the client contact me to add content. They rely on easy-to-use Web 2.0 services: no specialized HTML knowledge required.

NEW TOOLS, OLD MODEL

I got an email not so long ago from an old boss who manages a monthly magazine. Her site has been radically rebuilt over the years. Dreamweaver is out and content management is in. They use Drupal, which my friend Thomas T. of the Philadelphia Cultural Alliance tells me won the recent popularity contest among nonprofit techies. This is great, a definite step forward, but what confused me is that my old boss was asking me whether I would be interested in returning to my old job (the successor who oversaw the Drupal upgrade is leaving).

They still have a webmaster? They still want to funnel website material through a single person? Every staffperson there is adept at computers. If a physical therapist can figure out Flickr and Movable Type and Youtube, why can't professional print designers and editors?

My hourly rate ranges from two to five times what she'd be likely to pay, so I turned her down. But I did ask why she wanted a webmaster. Now that they're on Drupal it seems to me that they'd be better off switching from the webmaster to the web developer staffing model: hire me as a freelance consultant to do troubleshooting, staff training and the occassional special project but have the regular fulltime staff do the bulk of the content management. I'd think you'd end up with a site that's more lively and updated and that the cost would about the same, despite my higher hourly rates.

I've heard enough stories of places where secretaries have come out of the shadows to embrace content management and have helped transform websites. I'm the son of a former secretary so I know that they're often the smartest employees at any firm (if you walk into an office looking for the expert on advanced Excel features you'll surely find them sitting right there behind the receptionist desk).


FINALLY: WHAT'S UP WITH DRUPAL?

I'm trying to join the bandwagon and use Drupal for a upcoming site that will have about a dozen editors. But there's no built-in WYSIWYG editor, no little formatting icons. Sure, I myself could easily hand-code the HTML and make it look nice. But I don't want to do that. And it's unrealistic to think I'm going to teach a dozen overworked secretaries how to write in HTML. The interface needs to work more or less like Microsoft Word (as it does in Movable Type, CushyCMS, Google Docs, etc.)

Most Drupal sites I see seems from the outside like they're still old school: staff webmaster through whom most content funnels. Is this right? Because if so, this is really just an institutionalization of the content hack I did six years ago. Can anyone point me to lively, active Drupal sites whose content is being directly added by non-techie office staff? If so, how is it set up?

Web Designer, Content Editor, SEO Specialist

See also: Print Resume, LinkedIn profile.

SKILLS

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Consulting: Fifteen years of experience in nonprofit world. Much of this work consists of educating staff and leadership on effective use of online communication technologies. Current focus is on analytics, integrating social media, and helping nonprofits adopt content management systems.

Web Development: Proficiency in HTML, XHTML, PHP, CSS, PERL (CGI), MYSQL, Adobe Dreamweaver, Six Apart's Movable Type, Drupal, WordPress, t and related content management systems, along with Search Engine Optimization techniques and analytic tracking methods. Experience with various shopping cart backends for E-Commerce applications. Comfortable with Quark Xpress, Adobe Pagemaker, Adobe Photoshop, Joomla, and Javascript. Close follower of Web 2.0 developments.

Editing: Experience as Acquiring Editor for nonprofit publishing house; proficient at negotiations, copy editing, marketing.

Interesting article over the Moveabletype blog. Anil Dash interviews George Johnson Jr of Hyperlocal Media, who's using MT as a content system to build hyperlocal community sites that can compete against local newspapers (see their very-cool looking BuffaloRising site).