Popular children's entertainer/educator Slim Goodbody is one busy guy: most weekdays of the school year find him spreading the message of good health in his trademark body suit ("When a Body needs somebody there's nobody like Goodbody!"). He's been doing this work for decades now and has a vast storehouse of videos, products and fans. Slim came to me to build a branded Facebook presence.
A typical workload for a Facebook branding project is:
- Set up the Page;
- Coordinate with the client for a good profile graphic;
- Adding a number of photos and videos;
- Help set up a posting strategy;
- Provide phone support to answer questions on best practices;
- Give feedback on campaign (like Facebook's "Insights" stats)
We used Facebook Markup Language (FBML) to create custom Page tabs for integration with his existing online store and listing of tour dates. We would have liked to use FB's Events application but it doesn't allow for the volume of tour dates necessary to cover a busy entertainer like Slim Goodbody!
See it live: www.facebook.com/slimgoodbody
Tags: Administrators, Best Practices, Campaign Feedback, Custom Tabs, Educator, Entertainer, Events Application, Facebook, Facebook Insights, Facebook Markup Language, Fan Page, Fans, Fbml, Native Apps, Online Store, Phone Support, Posting Strategy, Profile Photo, Schools, Slim Goodbody, Tour Dates, User Streams, Videos | Edit
